As you may know, ChatGPT (Generative Pre-trained Transformer) is a powerful AI language model developed by OpenAI. It has the ability to engage in conversations, answer questions, acknowledge mistakes, reject inappropriate requests, and challenge incorrect assumptions. While it's not a direct competitor to Google, ChatGPT is reshaping the way searches are conducted, which will have an impact on search engine optimization (SEO).

What Tasks You Can Use ChatGPT for?

ChatGPT can achieve various tasks thanks to its advanced capabilities. It can generate essays, stories, poems, and even ad copy, which may make professional writers uneasy. Its content creation abilities are so accurate that it has been banned by the New York City Department of Education due to concerns about cheating.

Beyond content creation, ChatGPT can assist with writing meta descriptions or debugging code. Although currently a technical process, it is expected to become more user-friendly as the model evolves. Additionally, it can serve as a search assistant, providing clear and concise answers to queries, saving users from sifting through multiple web pages for information.

For SEO professionals, this may seem daunting, but embracing AI technology can be a wise move.

How are SEO professionals are already utilizing ChatGPT

1. Content Creation

While it's best to avoid using ChatGPT for webpages and blog posts, it can be used for creating content for social media posts, email pitches, PPC landing page copy, or ad copy. It can also serve as a valuable brainstorming tool. However, it's important to exercise caution and have human oversight when working with AI-generated content. Thoroughly reviewing any generated content for inaccuracies is crucial.

2. Keyword Research and Analysis

ChatGPT can make keyword research easier. By inputting a few target keywords and asking for related ones, ChatGPT can generate a list of related keywords based on its understanding of search results. This can save time compared to traditional keyword research methods. Additionally, ChatGPT can be used to assess the competition for various keywords, providing insights into which keywords may be easier or more difficult to rank for.

On this example, using Writingmate I asked GPT4 to provide me with long tail keywords:

3. Content Strategy with ChatGPT

Lately I was totally surprised by this idea. Just a thought:

I’ve asked Chatbot for an B2C mobile app content strategy.
It’s fairly basic,
But you can ask Chat to extrapolate on each point until you’ve got a detailed roadmap.

Yes, ChatGPT can help you make a content marketing plan.

It doesn't give you every little detail (though you could ask for that), but it does give you a big-picture look at content for a certain area.

One thing to think about if you use a chatbot to make your content plan is that your competitors might do the same. Then, everyone ends up writing similar posts about "AI benefits," "how AI SaaS makes things faster," and so on.

4. Understanding of Search Intent

The coolest thing about ChatGPT for SEO is how it can really understand what people mean when they search, not just the words they use.

Google tries to do this too, and it's getting better – but Keiran Flanagan said, "Google answers your question. ChatGPT improves your question."

More Insights:

ChatGPT often gives extra tips you didn't think of
- Google answers your question
- ChatGPT improves your question

GPT-4 ability to learn could help it get even better at figuring out what searches really want, sometimes giving info the searcher didn't know they needed.

SEO pros know that answering a question better can make your content rank higher. ChatGPT could be a big help with that.

5. Generate Efficient SEO Titles with ChatGPT

Copywriters say making titles, especially for SEO, is hard. They often end up plain, like "How To Create Titles for SEO."

I asked Writingmate (our GPT4-powered tool for Chrome) for creating titles and got ten cool options, way better than my basic "how to."

6. Making Reports Easier with AI

Marketers often hate reports and spreadsheets, but data is key to show your work is paying off. ChatGPT could change the game here.

It also finds new chances to rank that you might miss.

Say you need to write code for analytics but aren't a programmer. ChatGPT lets people with some knowledge make lists easily.

And if you struggle with Excel or Google Sheets, ChatGPT can help make formulas and analyze data easier. I also can’t help but recommend our Writingmate Chrome AI copilot to you. With Writingmate, you can easily extract text or any data into a table and share it into Google Sheets in a click.

AI: Exciting Times for SEO

ChatGPT is really impressive, and its future in SEO looks bright. From what we've talked about, it could save you so much time every year.

But there are limits. Especially price limits. It's not always right, and it might have some biases from how it was trained.

ChatGPT is exciting and looks like it'll keep getting better. It could make SEO work much quicker and more effective. Let's just hope it stays away from any nuclear codes :P